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One tag should relate to a variety of keywords and topics that you have posted about and no more than three tags should be assigned by you .  Make certain the tags that you choose are not just persistent of one another and varied as this can actually damage your SEO efforts. Link Internally and Externally When appropriate, including links and external links throughout your article is a fantastic practice. Together with helping readers find exactly what theyre searching for and reviving a number of your content that is old linking permits you to highlight your website's validity.  It is possible to link to your webpages or into some other blog posts.   Shorten Your Blog URL Website URLs are among the first things that search engines crawl since its touch point for those motors to inform what your webpage is about.  Because of this, its important to keep your URL readable and also to prevent a mess of numbers and characters that offer no context to the reader or to search engines.

 

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Below is a sheet that breaks down the anatomy of a URL; it reveals where to place keywords and how to structure them.  Keep in mind that your URL does not have to be a pick up of the webpage title.  Using URLs is a practice because they're easier for readers and search engines to comprehend. With these practices in mind, you'll be on the right path to creating a blog strategy and creating articles to your readers. When it comes to ranking number one in Google search results, which do you think is more important Technical SEOthings like obtaining meta tags, alt descriptions, and going text directly or Composing really really really very handy content From my experience, its a mixture of both, but more importantly B: Composing really really really really practical content.

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From what Ive learned SEO only gets you so far.  To truly achieve the top and stay there, an guide needs to be helpful to the reader.  The reason for this is because it aligns with Googles number one want to rank the best, most useful content. Here are six of the practices Ive used to assist my articles rank on top of Googles search results to help you out.  By the end of this article, youll have a playbook to do the same.    The Perfect Word Length Should you Google Perfect word length for a blog post youll encounter this commonly used chart in the Serp IQ research: a lot of people use this chart to warrant writing really really long posts. In my experience, a super-useful 200-word guide will outrank a guide of 2,000 words daily.  But my personal rule of thumb is to aim for 1,500 words.  And while I just said there's not any ideal span, I follow this rule because it forces me to consider all angles of this subject Im speaking about.

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  They scan.   So, if you would like to keep people engaged with your essay, youve got to break your writing down . They seem like work.  They frighten off people.  They leave your website if you scare people off.  And if they leave your site, thats an indicator to Google your article isnt quite beneficial.  And when its not helpful, you start to drop in rankings.  Therefore, when you compose, look for chances to divide your paragraphs into shorter chunks. Your Headings Want Hooks Look at both of these subheadings and pick the one which captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest longer, and Ill guess it will for you also.

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The headline has the response to the problem within it.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason to read the article.  Interest is created by the headline.  You dont know what is going to create an egg easier to fry unless you keep reading. And if they remain on your own webpage longer, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and search for opportunities to make hooks.  If you need help with your hooks and headlines, 1 resource I turn to time and time again is this free guide on How to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we like lists It turns out our brains are wired for lists. Participants in the study were much more likely to achieve goals when they generated lists than people who did not.

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A Featured Snippet is simply an answer to a search outcome that Google picks out of an articleand most often its in the kind of a listing.  From the case above, Google shows a number of measures on the best way best to plan an occasion right within its results.  The reason Featured Snippets are so valuable is that if your article is your one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots posts, as theyve improved our rankings and our visitors.  If you want to get a Featured Snippet, theres some speculation about how Google chooses them, but generally whenever I write a blog post, I attempt to add lists or measures as frequently as possible.   The Kinds of Pictures That Work Best Take a look at Both of These images.   Its not only that the image of stones isnt attractive, its that have been actually hardwired to enjoy images of people better.

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Because I started using pictures of people in my blog articles, Ive noticed they get shared a whole lot longer, which is another variable Google considers in its positions.  Its a little change that makes a big difference.    Why Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result simply to obtain the content obsolete When I come across obsolete content, I click on the back button and try another outcome. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that stays applicable over a long time period.  This implies I avoid writing about matters which have time-based information or fads.  A number of Wild Apricots evergreen content was in the top of Googles search results for years. This has increased our blog traffic over 400 percent. Ive put everything Ive learned into a simple playbook that covers how to compose and technically optimize posts for Googles search results that anybody can use, whatever the size of your company. If youd enjoy my full playbook on nonprofit SEO, you can watch my free webinar The Way to Boost Your Organization by Getting Lots and a lot of Traffic to Your Website.